Marketing

Angon Fruit (Pty) Ltd:

JDK supplies 100% of its production volumes to Angon Fruit (Pty) Ltd, which is owned by Altus Kirsten, JD Kirsten and Freddie Kirsten. Angon Fruit is responsible for marketing and exporting these volumes to clients in the United Kingdom, European Union, Switzerland and the Far East.

Angon Fruit’s marketing strategy:

Angon Fruit targets the United Kingdom, European Union, Switzerland and Far East with its product range. The company aims to supply 30% to the United Kingdom, 40% to the European Union and Switzerland and 30% to the Far East. A diversified portfolio of countries within these marketing regions offers a good spread of forex exposure to the UK Pound, EU Euro and US Dollar markets.

4.5kg Packaging:

Punnet packaging: